Top 6 Web Design Trends 2024: Colors, Content, Speed

Explore the leading web design trends 2024, with a spotlight on color, content, and speed. Stay vigilant not only in embracing these design trends but also in ensuring robust website security.

Web design is crucial in shaping a positive user experience and enhancing how users interact with your website. It is imperative for both designers and businesses to stay updated on the top web design trends 2024, encompassing aspects such as colors, content, and speed.

Top Web Design Trends 2024

1. Buttons with rounded corners

If you are unsure how to design your buttons, opt for buttons with rounded corners. It is a top web design trends 2024.

Buttons are important action components in user interface design. They enable users to complete actions such as submitting a choice, completing a form, or go to the next page. 

Buttons with rounded corners provide a more approachable and friendly aesthetic, compared to buttons with sharp edges. Moreover, almost all of the biggest apps from Instagram to YouTube are using buttons with rounded corners. This enhances user experience by reducing the need for training.  

2. Soft pastel color palette

In 2024, calm colors will likely dominate the internet based on our prediction.

Choosing a calm color in the face of global uncertainties aims to provide a sense of reassurance and stability. A calm color, combined with a clean layout can help to create a user interface that feels less overwhelming.

Light Peach – Warm and inviting

Soft Turquoise – Calming and soothing

Pale Sky Blue – Serenity and tranquility

3. Interaction to Next Paint (INP)

Interaction to Next Paint (INP) is replacing First Input Delay (FID) as a Core Web Vital metric in March 2024. Interaction to Next Paint or INP measures the duration between a user interaction on a website and the subsequent visual display.

A shorter INP duration corresponds to an improved speed and faster response to user inputs. Therefore, reducing the INP time is crucial to ensure a seamless and responsive user experience. Typically measured in milliseconds, this metric holds significance in the optimization of user experience on the web.

To check your website’s INP and Core Web Vital scores, go to PageSpeed Insights and enter your web page URL. Follow the suggestions under “Opportunities” to improve your website speed performance. 

4. Secure your website

Major internet companies, including Google, Amazon, and Cloudflare, have thwarted the largest-known denial of service attack on the internet that began in August 2023. Google said the attack on its cloud services was 7.5 times more massive than the previous record-holder from August 2022 while Cloudflare claimed that the attack was 3 times larger than any previous attacks.

All three companies noted that the attack commenced in late August, with Google indicating that it was still ongoing. 

A down or compromised website can profoundly impact its Search Engine Results Pages (SERP) ranking, resulting in a decline in rankings, indexing challenges, security warnings, and, in severe cases, blacklisting by search engines. Hence, ensuring the security of the website is of utmost importance before considering any enhancements to its user experience.

Keep in mind that ensuring website security is a continual effort, and maintaining awareness is essential to address evolving threats. Consistently assess and enhance your security measures to guarantee the ongoing protection of your website.

5. People-first content by human, not AI content

In the web design trends from the previous year, we highlighted the importance of people-first content and the negative impact of manipulated content on your website’s organic SEO. The key advice stressed the importance of crafting content with a focus on serving people, rather than solely catering to SEO considerations, for optimal results.

In the web design trends 2024, the advice remains relevant, emphasizing the need to prioritize people-first content crafted by humans, rather than relying solely on AI-generated content.

Exclusively depending on AI-generated content poses numerous challenges. AI lacks the creativity, cultural sensitivity, and emotional intelligence inherent in human content creation. Consequently, AI-generated content frequently lacks originality and falls short in capturing evolving trends and the latest information.

6. Generative AI for image synthesis

Although it’s advisable to create original content independently rather than depending solely on AI, using generative AI for image synthesis is a secure and effective approach for web design.

Generative AI is extensively employed for image synthesis, leveraging its capability to independently create a wide array of realistic visuals. Models like Generative Adversarial Networks (GANs) showcase this technology’s prowess, fostering creativity, supporting data augmentation, and finding applications in various domains such as artistic design, style transfer, and personalized content creation.

Examples of such technology include OpenAI’s DALL.EAdobe FireflyImage Creator from Designer by Microsoft Bing, and many more.

This trend is also featured in the UI/UX trends for 2024.


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