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Originally scheduled for July 17 - 21, 2024, the event has been postponed to August 15 - 18, 2024.

IXDC 2024 (Beijing, China)

August 15 - August 18

IxDC 2024

IXDC 2024 (International Conference of Experience Design 2024 / 国际体验设计大会 2024), the annual premier and biggest UX design conference in China, is scheduled to take place for four days from August 15 – 18, 2024 at China National Convention Center in Beijing. Marking its 15th anniversary, this year’s theme is “Computational Thinking”. The conference will delve into innovations and technological revolutions, and exploring their future implications.

Executives, design leaders, business leaders, and product designers and researchers in the country will gather at this conference to share their thoughts, insights and network with one another. Over the past 13 years, tens of thousands UX practitioners and leaders have attended this event.



Conference Schedule

  • August 15, 2024 (Thursday): Design Trip
  • August 16, 2024 (Friday): Workshop, Speech
  • August 17, 2024 (Saturday): Workshop, Summit Speech
  • August 18, 2024 (Sunday): To Be Announced


List of Speakers

August 15, 2024 (Thursday)

  • Li Qian – Senior Product Designer, Baidu (This is a design trip to Baidu)
  • Li Tianyuan – Head of Design, Xiaomi EV (This is a design trip to Xiaomi)



August 16, 2024 (Friday)

  • Barry Katz – Professor, California College of the Arts & Stanford University
  • Ge Feng – Head of UX Design, HONOR
  • Hao Yiwei – User researcher II, Microsoft Studio8
  • Karel Vredenburg – Global Vice President of UX Research, IBM
  • Kun-Pyo Lee – Dean of School of Design, Hong Kong Polytechnic University
  • Li Tianyuan – Head of Design, Xiaomi EV
  • Li Xin – Senior Industrial Designer, Lenovo
  • Lou Chen – Senior Product Designer, Baidu
  • Pan Xiaobi – Lead Designer of XR/AI, Amazon
  • Vivi Sun – Senior User Experience Designer, Xiaomi
  • Wang Luping – Director of ADC, Alibaba Group
  • Xin Xin – Senior Design Expert, DiDi
  • Zhu Ning – Founder and CEO, Youzan.com



August 17, 2024 (Saturday)

  • Angie Sun – Senior User Research Analyst, Walmart China
  • Claire Ching – Experience Design Director, Ford
  • Dong Tengfei (Summit Speech) – Design Leader, Baidu MEUX
  • Fang Zhenshuo (Summit Speech) – Design Director, Xiaomi EV Intelligent Cabin
  • Han Yangzi – Senior Product Designer, Microsoft Studio8
  • Han Yifei – Senior Product Designer, Baidu MEUX
  • Huang Rong – Head of C-end Experience Design, Alibaba Intime Retail
  • Huang Ting – Senior Interaction Expert, IFlytek
  • Liu Yan – Microsoft,Principal Product Designer
  • Ou Jing – Design Expert, DiDi
  • Wang Tao – Design Expert, DiDi
  • Zhao Dongen – Experience Design Expert, Alibaba Cloud


August 18, 2024 (Sunday)

  • To Be Announced



Ticket Categories

Ticket Type / Per Ticket (CNY) Early Bird Regular
Main conference 4,000 5,000
Main conference + 1 activity 5,200 6,500
Main conference + 2 activities 6,400 8,000
Main conference + 3 activities 7,600 9,500
Main conference + 4 activities 8,800 11,000
Main conference + 5 activities 10,000 12,500




  • Early Bird rates are valid through July 30, 2024. Regular rates apply from July 31, 2024.
  • Main conference ticket includes keynote speeches, access to exhibitions, simultaneous interpretation, industry report, certificate of attendance, handbook and souvenirs from sponsors.
  • It is optional for attendees to add additional activities (workshop, summit speech, or design trip) on top of the conference. Each activity costs CNY 1,500.
  • Group registration of 10 or more participants enjoy 20% off.
  • Tertiary, undergraduate, and postgraduate students receive discounted rates on tickets.


Register Now

Watch this page for updates on the event, program and list of speakers.



About the Organizer

IXDC is an organization established in 2010 by Guangzhou Academy of Fine Arts, Hong Kong Polytechnic University, NetEase, Tencent, Huawei, China Telecom, China Mobile, Kingsoft. Its vision is to become an international platform to promote creativity and innovation in experiential design. The platform aims to:

  1. Advocate the use of experience design to create value for society and organizations.
  2. Recognize outstanding individuals in experience design.
  3. Provide thought leadership to both professionals and public, so as to increase competency and creativity in the society.



August 15
August 18
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China National Convention Center 国家会议中心
No.7 East Tianchen Road, Chaoyang District
Beijing, 100029 China
+ Google Map
+86 10 8437 3300
View Venue Website


+86 18826260168
View Organizer Website

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