UX is the Top Brand Differentiator in 2020

Marketers think that UX is the top brand differentiator in Bynder & OnBrand’s State of Branding Report 2020. Get some insights into branding and marketing here.

Bynder & OnBrand, together with independent research firm Survata, surveyed 1003 marketing and branding professionals from a range of disciplines and industries to compile its 2020 State of Branding Report.

The report gives insights in 4 key themes of creative automation, digital sameness, the martech explosion and the power of brand. A few UX-related results are summarized below.

Read the full report here.


What do you think will be the number one brand differentiator in 2020?

28.6% of respondents think that user experience is the number one brand differentiator in 2020, ahead of product innovation (21.3%) and brand authenticity (21.2%).


How do you plan to differentiate your brand in 2020?

More than half of the respondents choose to invest in UX by optimizing user experience (34.2%) and invest in branded content strategy (20.6%).


What is the best use of automation for marketing and branding purposes?

One-third of respondents think that automation helps to create content more efficiently while 27% of respondents think that automation will enable data-driven decision-making for creatives.


Which current trend or emerging technology do you think is the most over-hyped?

Marketers think that chatbots is the most over-hyped emerging technology (26.8%).

Read the full report here.

Featured Image Credit: Unsplash



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