We’re experts in usability, design, human factors, + user experience.
When GRD was getting started, most companies were beginning to recognize that they needed to be doing human-centered design, but few had interaction designers, usability specialists, or user researchers on staff. Over the years, we have been helping teams large and small to learn the process and think like designers.
Technology is ever-changing, but GRD’s process remains constant: Start with understanding what people are doing today. What works well and what doesn’t? Then use those findings to drive design innovations suited to the people, the environments, and the workflow they serve.
We aren’t simply usability experts; we’re human-centered designers. And we all share the design thinking DNA.
