Objective Experience is one of Australasia’s longest standing Customer Experience Research agencies, focusing on supporting Customer and Enterprise user testing in lab, in field and in focus groups since 2007. Objective has also been the exclusive reseller for Tobii Eye Tracking suite of technology since 2008, demonstrating a depth of expertise in Eye Tracking across all brand touchpoints. Brands from all over the world leverage our Sydney and Singapore innovation labs, recruitment teams and CX Consultants to conduct customer testing across the APAC markets. This saves time, money and ensures local expertise for consideration of local markets’ cultural differences. We offer the full UX toolset to support each project, including:

Expert evaluations and competitor/opportunity analysis
Contextual research
Ethnography
Usability testing
Eye Tracking
Segmentation Recruitment
State of the art Research facilities