Web design is more than just graphics and layout design. Stay on top of your competitors with the latest Web Design Trends 2023 in color combinations, content, media optimization, SEO optimization, and more.
Top Web Design Trends 2023
1. AI generated color palette
Designers no longer need to spend days adjusting the color palette to achieve perfect harmony while maintaining a comfortable contrast.
Get inspiration from Canva’s existing color palettes library. If you have a preferred color, simply specify the color and a list of color palettes will be automatically generated based on your selection. Alternatively, you can also upload an image you like and a color palette will be generated based on the image.
In 2023, the following warm and cool colors will likely take over the internet based on our prediction:
Warm Red – Adventurous but full of love and passion
Warm Orange – Youthful and positive
Cool Dark Green – Versatile, nature and environment
2. Prominent text size
If you have yet to standardize your website with larger font sizes, start doing so as prominent text size is one of the web design trends in 2023.
Always use font sizes that most users can read easily and maintain a maximum of one to two typefaces.
The minimum recommended font sizes are:
| Points | Mobile Interface | Desktop Interface |
| H1 | 34 | 26 |
| H2 | 28 | 22 |
| H3 | 22 | 17 |
| H4 | 20 | 15 |
| Body | 17 | 13 |
3. Reimagining 3D
The 3D design is increasing in popularity due to its ability to reimagine reality. Moreover, 3D modeling tools such as Adobe Substance 3D or Blender make creating design and modeling in 3D a breeze.
As one of the web design trends 2023, you will notice more 3D elements being used in websites from 2023 onward. 3D will be widely used to create 3D avatars and reimagine unusual patterns or structures from nature.
In addition, advances in 3D technology have enabled the creation of complex and expansive designs on a large scale. This allows 3D to be used to facilitate learning in fields such as medicine and machinery.
4. Video content
Include short video introduction in your website as part of web design trends 2023.
Even better, allocate resources to create more short videos every quarter and post them on your social media channels.
Short videos help to entice users and have a higher retention rate. When done correctly and professionally, they are impactful and leave a lasting impression.
Meta has rolled out its Make-A-Video AI system while Google has recently introduced Imagen Video, a text-conditional video generation system. In short, both systems help to generate short clips when given some texts based on AI technology.
5. SVG over JPG over PNG
If you still can’t decide which picture format to use on your website, always choose SVG!
SVG or Scalable Vector Graphics is a vector file format that can be conveniently resized without losing its quality. Therefore, SVG files are usually small even for complex graphics or images. This file format is ideal for logos, infographics, or illustrations.
When it is not possible to use SVG, choose JPG over PNG, unless your images have a transparent background. JPG holds lesser information than PNG but it is smaller in size, making it just nice for quicker loading on your website.
6. Inclusive design
An inclusive design takes into account each user’s perspectives, characters, backgrounds, and experiences such as age, gender, race, ethnicity, sexuality, language, culture, religion, etc.
In 2023, incorporate inclusive design into your website!
Your website should be approachable with carefully crafted texts through UX writing. Moreover, it should be accessible and provide flexibility to users such as choosing between dark and light mode, text size, keyboard access, audio transcripts, etc.
If you would like to implement inclusive design during prototyping, there are also plugins in Figma tagged for inclusive design such as plugins to enable an easy switch between dark and light mode, plugins to check color contrast, etc.
Read more: What will happen to Figma after Adobe’s takeover? and also other top prototyping tools for designers
7. Website speed performance and user experience
It is no longer a myth that your website’s speed performance will affect its SEO and user experience.
Google announced a “Speed Update” a few years back which means when all things were equal, content that loaded faster for mobile users would do better in Google’s mobile search results. Google has officially incorporated this update into its Page Experience System.
The Page Experience System is created on the basis that users prefer websites with good UX. Make sure that you improve your website’s UX for your users in terms of page speed, mobile responsiveness, accessibility, HTTPS security, interactions, etc.
8. People-first content for SEO
Whether you are creating a website for a business, a non-profit organization, or a blog, search engine optimization (SEO) helps you to improve your website’s search engine ranking and consequently, its visibility.
Many content strategists try to adjust the information and wording on the website to enhance its search engine results ranking.
However, manipulated content tends to do more harm than good to your website when it comes to organic SEO.
Google released a new guide to Google Search ranking systems on November 21, 2022. As expected, people-first content which provides original, helpful, informative, and relevant information to users will be prioritized for the top search results.
