User Friendly 2021 (UF 2021) is the 17th edition of the preeminent annual UX conference in China since 2004. It will be held between Nov 24 – 26, 2021 at Shanghai International Convention Centre (上海国际会议中心).
This year’s main theme is “New Beginning” with sub-themes “New Scenario”, “New Consumption” and “New Ecology”. A total of 6 keynote speeches, 2 summit forums, 16 workshops and the final UX Design Award (UXDA) will be held over 3 days. Over 30 senior designers, academics, and executives from organizations such as JD.com, Baidu, Cainiao, Bilibili, IPSOS, Huawei, Alibaba, BMW, Fudan University will share their thoughts and experiences through various tracks at the event.
Established in 2004, UPA China is the first non-profit UX organization in mainland China. In 2012, it was formally renamed as UXPA China. UXPA is dedicated to promoting UX as a profession in China and forging a solid platform for UX-related professionals to exchange ideas and learn, and with years of efforts, has become the most influential UX organization in China.
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