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STRAT Europe 2024 (Online / Amsterdam, The Netherlands)

June 23 - June 25

STRAT (formerly UX Strat)

STRAT Europe 2024 (formerly UX STRAT Europe) is set to return to the Royal Tropical Institute (KIT) in Amsterdam from June 23 – 25, 2024! Shedding “UX” from its name beginning this year, the conference expands its scope to encompass a broader spectrum of subjects, extending beyond UX to include any topic that leads to the development of successful product strategies.

The conference unfolds over three days, starting with a comprehensive one-day pre-conference workshop, followed by an intensive two-day, single-track conference. It is designed as a premier event for professionals dedicated to advancing the field of product design strategy. The program will delve into cutting-edge methodologies and emerging trends that are propelling innovation, with a special emphasis on the strategic incorporation of artificial intelligence in product design.

For those unable to attend the two-day conference in person, virtual tickets providing access to the live stream of the event are available this year.




  • June 23, 2024 (Sunday), 9:00am – 6:00pm: Pre-conference Workshops
  • June 24 – 25, 2024 (Monday – Tuesday):, 9:00am – 6:00pm: Main Conference


List of Speakers

  • Anja Saabye – Head of UX and Product Design, Universal Robots
  • Anna Lobanova, PhD – Product Lead, Strategy Owner, eBay
  • Chrissy Welsh – UX Director, ING
  • Cristina Meniuc – Executive Director, Head of GenAI Strategy, IBM
  • Eva Hörner – Head of UX, Carepay International
  • Erin Weigel – Senior Group Product Design Manager, Deliveroo
  • Jascha Goltermann – Design Manager AI, Booking.com
  • Josephine Scholtes – Design Strategist, Microsoft
  • Kay Hofmeester – Design Manager, Meta Reality Labs
  • Paul Bryan – Managing Director, ESP
  • Rachel Wu – Senior Product Designer, Mews
  • Sarah Tan – Founder and CEO, Formatif
  • Thomas Prangenberg – Head of Product & Design, Boehringer Ingelheim
  • Vanessa Ko, Director of Design Research, IKEA



Ticket Categories

Ticket Type / Per Person (EUR) Early Bird Regular
In-Person | 1-Day Pre-conference Workshop (Jun 23)

  • Access to 2 half-day workshops
  • Workshops are assigned according to preference and availability
  • Exclude access to conferences
595 595
In-Person | 2-Day Conference (Jun 24 & 25)

  • Access to 2-day conference
  • Exclude access to pre-conference workshops
895 995
Virtual | 2-Day Conference (Jun 24 & 25)

  •  View the conference live via Zoom access
N/A 295




  • Early Bird rates are valid through April 30, 2024 (Tuesday).
  • Regular rates apply from May 1, 2024 (Wednesday).
  • Prices quoted exclude booking fee and VAT.


Register Now

Watch this page for updates on the conference and list of speakers.



June 23
June 25
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Royal Tropical Institute
Mauritskade 63
Amsterdam, 1092 AD Netherlands
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Paul Bryan

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