From Business to Buttons 2024 (FBTB 2024), the leading annual User Experience and Service Design conference in Scandinavia, will be returning on May 24, 2024 to Cirkus in Djurgården, Stockholm. Other than learning from leading UX and CX practitioners through talks and panel discussions, a series of hands-on pre-conference workshops will be held a day before the main event on May 23, 2024.
Program / Conference Schedule
- 8:00am – Registrations & Coffee
- 9:00am – Conference Begins
- 9:10am – Defending against Evil in “Tech for Good” with Aarathi Krishnan
- 10:00am – De-skilling by AI, Overreliance on AI, and What Designers Can Do About It with Christopher Noessel
- 10:30am – Coffee Break
- 11:00am – Head Back to the Saloon
- 11:10am – Transitioning: Design’s Role in Sustainability with Karin Aue & Jeffrey Koh
- 11:40am – Participatory Design and Systems Thinking: So Happy Together with Sheryl Cababa
- 12:20pm – Lunch & FBTB TV
- 1:20pm – Head back to the saloon
- 1:30pm – Designed to Disrupt: Defeating the Impostor Syndrome with Christina Joy Whittaker
- 2:15pm – Shape your Future Self: Uncover your unique value and forge your own path with Jason Mesut
- 3:10pm – Coffee Break
- 3:40pm – Head back to the Saloon
- 3:50pm – Bad services: Why services fail and what we can do to make them work with Lou Downe
- 4:15pm – The Great Amazon Heist with Oobah Butler
- 5:00pm – Final Act (Post-Conference)
List of Speakers
- Aarathi Krishnan – Humanitarian futures and strategic foresight expert
- Christina Joy Whittaker – Founder & CEO, KNOWN and the Executive Women’s Retreat
- Christopher Nossel – Design Principal for Applied AI, IBM
- Jason Mesut – Design Partner, Group of Human
- Jeffrey Koh, PhD – Associate Professor, Singapore Institute of Technology
- Karin Aue – Design Director & Partner at Chemistry
- Lou Downe – Founder & Director, The School of Great Services
- Nora Bateson (Host & Moderator) – Filmmaker, Lecturer & Writer
- Oobah Butler – Filmmaker & Professional Trickster
- Sheryl Cababa – Researcher, Strategist & Author of Closing the Loop: Systems Thinking for Designers
Ticket Categories
| Conference Ticket / Per Person (SEK) |
Price |
Conference – Innovator (May 24)
- Valid from Oct 12 – Nov 22, 2023
|
7,490 |
Conference – Early Adopter (May 24)
- Valid from Nov 22 – Dec 24, 2023
|
8,490 |
Conference – Early Majority (May 24)
- Valid from Dec 24, 2023 – Feb 21, 2024
|
9,490 |
Conference – Late Majority (May 24)
- Valid from Feb 21 – Apr 24, 2024
|
9,990 |
Conference – Procrastinators (May 24)
- Valid from Apr 24 – May 25, 2024
|
11,490 |
Conference – Student (May 24)
- Valid from Oct 11, 2023 – May 25, 2024
- Student ID has to be presented for verification
|
1,660 |
Online – Digital (May 24)
- Valid from Oct 11, 2023 – May 25, 2024
|
4,490 |
| Pre-conference Workshop / Per Person (SEK) |
Price |
Workshop by Jason Mesut (May 23)
- Shape Your Future Self: Use Shaping Tools to uncover your unique value and forge your own path
|
6,490 |
Workshop by Sheryl Cababa (May 23)
- Practical Approaches to Systems Thinking for Designers
|
6,490 |
| Workshop by Christopher Noessel (May 23)
|
6,490 |
Notes:
- Ticket prices quoted exclude 25% VAT.
- Enjoy 20% off for group registrations of 5 or participants. Enter the promo code <GROUP20> upon checkout. Promotion is valid until April 30, 2024 (Tuesday).
