EPIC2018 is the premier international gathering on ethnography in business.
How is evidence created, used, and abused? Research methods are proliferating, yet the connection between evidence and decisions seems more tenuous than ever. EPIC2018 will explore the richness of research methods, tools, and approaches in contemporary ethnographic practice. We’ll examine new methods and those that have stood the test of time, ways of combining low tech with high, and the emerging intersection of data science and ethnography.
EPIC promotes the use of ethnographic principles to create business value. We are a diverse, global community of practitioners who build deep understandings of people and their practices to ensure that innovation, strategies, processes, and products are anchored in what matters to people in their everyday lives. EPIC people come together at our annual conference and year-round on epicpeople.org to learn, share expertise, create knowledge, and expand opportunities for our work. We invite you to explore our open access library and learn about EPIC Membership.
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