EPIC2021 (Online)

EPIC2021 is the premier international conference on ethnography in business.

There are no future facts. Yet we humans constantly create potential futures through art, imagination, research, storytelling, planning, and design.

The EPIC2021 theme Anticipation explores how our work documents, anticipates, and crafts futures of its own. Our daily practices of research, design, and strategy create landscapes of possibility. How do we open new paths—and obscure others—as we work to understand people, interpret wants and needs, propel change, navigate risk, assign cause, predict outcomes, and assess consequence?

About the Organizer

EPIC promotes the practice of ethnography to create value in industry, organizations, and communities.

EPIC is a nonprofit membership organization, global community, and annual conference that supports the professional development, learning, and leadership of people who practice and promote ethnography. EPIC People hail from all sectors—industry and consultancies, governments, universities and design schools, NGOs and research institutes. We’re united in our work to ensure that innovation, strategy, products, and services are anchored in deep understandings of people and their everyday lives.