EPIC2019 is the premier international gathering on ethnography in business.
What does it mean to have agency in an increasingly automated world?
Businesses are investing in “intelligent” technologies that promise to take humans “out of the loop.” But human agency is not disappearing—it’s evolving, and humanistic perspectives are more essential than ever. EPIC2019 will explore how our models of behavior and culture shape spaces of opportunity and risk for diverse people and organizations. We invite ethnographers and technologists of all backgrounds to advance the value of our work through the prism of agency.
EPIC promotes the use of ethnographic principles to create business value. We are a diverse, global community of practitioners who build deep understandings of people and their practices to ensure that innovation, strategies, processes, and products are anchored in what matters to people in their everyday lives. EPIC people come together at our annual conference and year-round on epicpeople.org to learn, share expertise, create knowledge, and expand opportunities for our work. We invite you to explore our open access library and learn about EPIC Membership.