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Advancing Research 2022 (Online)

March 9, 2022 - March 11, 2022

Advancing Research by Rosenfeld

Advancing Research 2022 is the third edition of the ground-breaking conference created by researchers for researchers. This year we’ll focus on three themes that are critical to advancing research. Our program is backed by a crack team of curators—Jem Ahmed, Jamika Burge and Chris Geison—leaders who have helped to shape and define the field of research for years. At the event, you will be inspired by the main program sessions presented by speakers who have prepared and rehearsed for months. You’ll benefit from high-quality sponsor-led sessions which emphasize learning over selling. You’ll enjoy a variety of fun social and networking events to keep you connected to your community.


Theme 1: Advancing our Field

As research and insight functions gain influence, we challenge ourselves to ask: to what end? Where do we want to go as a discipline? How do we use human insights to imagine new futures? How do we improve the rigor of our field without resorting to gatekeeping? This theme’s speakers explore growth, evolution, and trajectory of research as a field, and how these impact our work as practitioners, teams, and organizations.


Theme 2: Advancing Ourselves

Advancing research is as much about pushing the boundaries of what our discipline is and whom we collaborate with as it is about methods and practices. This theme explores what the research practice of the future could look like. How does research connect with data science, market research, and other practices centered on learning about people? What lessons can we learn from adjacent fields? And how do we grow as researchers and evolve our work through difficult new terrain, like trauma informed understanding, non-researchers conducting research, and the need to embrace fully global views?


Theme 3: Advancing Our Practice

Research is now omnipresent. Every modern organization has a research practice, and with increased democratization of research comes a huge level of responsibility. That means we need to evolve to include new practices, while sticking to the core pillars that define good research. But, which practices are sacred and which need to be changed? How do we stay innovation-driven, yet focused on socially-relevant experiences? And how do we ensure the kinds of insights we’re generating are at once inclusive and representative? The solution is right in front of us: by celebrating the rigorous, human-centered focus that informs research practice, we can ensure responsible research and tell a more holistic story.


About the Organizer

Rosenfeld Media – People who design great experiences have relied on Rosenfeld Media UX books and conferences since 2005





Rosenfeld Media
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