We are at the beginning of our journey of building the next generation of advertising business tools, products, and formats at Netflix, this is an exciting time to join our team! The Ads Product and UX Research team’s goal is to lead, uncover, and deliver research and insights that translate directly into product and business impact, guiding the development of advertising experiences and features enjoyed by millions of people all over the world, and by our advertising clients.
The scope of this role is a tremendous opportunity for leadership and impact in a zero-to-one initiative within Netflix. This role will partner with Product, Data Science, Design, Business, and other cross-functional and research teams to understand their insights needs and develop, execute, and deliver best-in-class quantitative research to address them.
Responsibilities
- Partner with cross-functional teams and fellow researchers (including Business Stakeholders, Design, Product Management, Engineers, and Data Scientists) to develop, lead, execute, and socialize a roadmap of high-impact research initiatives (both fast-moving product research and long-term strategic business research).
- Have the interest and motivation to get deep into the technical product and business needs that are part of Netflix’s advertising world and also connect with multiple other parts of Netflix, such as the Member Experience, Content, Commerce, etc.
- Have the ability to respond to changing needs across the business and organizations to identify and prioritize impactful opportunities in an environment where balancing depth with velocity is paramount.
- Engage with Netflix members and advertisers in research worldwide to uncover pain points and unmet needs and translate them into actionable business recommendations.
- Thoughtfully evangelize the role of research and scale practice in environments where a research culture/infrastructure does not exist, is nascent, or is competing with other priorities within the product and business development process.
- Cut through competing perspectives and approaches to tell powerful, objective insights and stories that can land across diverse technical and non-technical audiences.
- Identify opportunities to establish new points of view and capabilities that evolve our advertising product and UX research function.
- Need to balance several projects simultaneously at different stages (from idea to presentation), both tactical and strategic, in order to steadily deliver a portfolio of insights.
Qualifications & Experience
- Demonstrable experience in product research and/or user experience (UX) research, with particular expertise and hands-on experience leading end-to-end quantitative research studies that inform business and product strategy. Including, but not limited to:
- Expertise in large-scale survey methodologies and complex survey analysis modeling (like SEM, forced-choice modeling, longitudinal surveying, and A/B surveys).
- Knowledge of relevant statistical concepts such as hypothesis testing, regression/linear models, experimental design, and experience with longitudinal analysis, multilevel/mixed effects modeling, choice-based modeling, psychometrics, etc.
- Triangulation and testing of relationships between consumer attitudes (e.g., survey questions) and behavioral signals (e.g., product usage logs).
- Development of survey scales and questionnaires suitable for consumer research across global markets, taking into account local customs, response biases, and the reliability of comparisons across countries.
- A balance of creative and analytical skills with the ability to proactively define research questions, identify appropriate methods, execute studies, and synthesize findings.
- Expertise in programming languages and libraries used for data manipulation and computational statistics (e.g., R, SPSS, Python, MATLAB). Knowledge of SQL is desirable but not a requirement.
- Very strong communication with a bias toward action and business acumen to proactively collaborate with multiple teams across the company.
- Passion about translating findings into actionable strategic business recommendations and maximizing the impact of research, leveraging compelling visualizations of data and insights.
- An advanced degree in Human-Computer Interaction, Psychology, Cognitive Science, Statistics, Social sciences, or a related field is preferred but not required.
- Advertising or Business research experience is a plus but not required.
To apply for this job please visit explore.jobs.netflix.net.
