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Analyst, Digital Product Manager

Website AmericanAir American Airlines

As a Digital Product Manager, you are responsible for working closely with the product team (UX, IT, Product teams, Business Stakeholders) to drive the strategy and implementation of American’s Ancillary products.

This role is part of the Digital Team within the Customer Experience Division.



What you’ll do

  • Aligns objectives of ancillary products with corporate objectives and communicate outcomes across all business stakeholders
  • Collaborates with cross functional business, UX & IT teams to define product strategy, set product objectives and develop ancillary roadmaps
  • Develops and shares product knowledge, through market insights, customer/user feedback, competitive analysis, industry trends and technology trends
  • Represents the product as part of Enterprise Programs
  • Develops product subject matter expertise
  • Measures and reports out defined business objectives, key results and customer outcomes that define success (OKRs)
  • Oversees and prioritizes product goals and outcomes
  • Identifies new opportunities and development of product roadmap to achieve product goals
  • Defines and leads governance for business requirement gathering and participates in program ceremonies pertaining to the product(s)
  • Negotiates and gains alignment from commercial stakeholders on benefits of resolving technical debt system enhancements
  • Comprehends technical and business trade-offs that enable teams to deliver value sooner
  • Effectively tracks product spend through available tools and prioritizes technical debt along with business features
  • Negotiates and gains alignment from commercial stakeholders on benefits of resolving technical debt system enhancements
  • Ensures and tracks business readiness (training, communication and marketing etc.) for new features or initiatives
  • Collaborates with Analytics to capture performance data and analyzes results to report on product health and identify new opportunities to grow product value
  • Makes key tradeoff decisions when required, using data when it exists and solid judgement when it does not
  • Mentors product team members



Minimum Qualifications – Education & Prior Job Experience

  • Bachelor’s degree in Business Technology, Information Science, Mathematics or related field; or equivalent experience/training
  • 3 years of e-commerce or related business experience
  • 1 year Agile/Scrum experience
  • Experience working with external vendors to define business requirements and manage implementation
  • Experience with digital products and stages of customer lifecycle
  • Experience with Agile methodology


Preferred Qualifications- Education & Prior Job Experience

  • MBA degree
  • Experience in Product Development/Management with a sound understanding of product lifecycle
  • Experience managing or being part of a digital transformation
  • 5+ years airline experience



Skills, Licenses & Certifications

  • Thorough knowledge and understanding of back-end technical systems powering digital platforms and how they can contribute to product strategy and Objectives and Key Results (OKR)
  • Ability to effectively analyze, and concisely present findings and strategies to senior leadership
  • Ability to quickly absorb technical concepts and communicate them to a non-technical audience
  • Ability to identify product / project KPIs and conduct analysis to measure success of business objectives
  • Highly developed interpersonal skills demonstrated through experience developing and growing internal, external and cross-functional relationships
  • Demonstrated ability to effectively manage competing priorities and deadlines
  • Knowledge of Sabre PSS, Airline inventory management system and American Airlines Ancillary product offerings
  • Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint
  • Ability to work with technical leadership to understand benefits of technical enhancements and how they contribute to product OKRs and long-term strategic vision
  • Proven ability to lead teams, set priorities and manage day-to-day evolution of digital product
  • Must be well organized and detail oriented
  • Strong analytical skills
  • Flexible and adaptable to changing environment


To apply for this job please visit jobs.aa.com.

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