UX Sweden 2026 (Online / Västra Götaland, Bohuslän, Sweden)

UX Sweden 2026, a single-day UX event designed to deliver concrete insights on the latest user experience methods, tools, and processes, is set to return on April 23, 2026, at Hogia’s corporate headquarters in Stenungsund. The conference will bring together designers, product thinkers, and engineers who share a strong passion for driving user-centered innovation.
The conference will cover a comprehensive range of topics, providing insights that span everything from designing next-generation AI experiences and navigating ethical design challenges to effectively aligning teams around both user needs and business goals.
For participants who are unable to attend in person, a fully interactive virtual option is available. This allows participants to join the conversation and experience the entire conference from anywhere in the world.
Program / Event Schedule
- (8:45am) Registration, breakfast and mingle
- (09:15am) Welcome to UX Sweden by Hogia
- (09:30am) Designing AI-Powered Experiences: From insight to initiative by Pontus Wärnestål
- (10:40am) Morning coffee and networking
- (11:00am) Workshop: From business goals to user goals by Victor Bergh Alvergren
- (11:45am) Lunch
- (12:45pm) Design Psychology: Creating better products through deeper user insight by Lina Bodestad
- (1:20pm) Case study: How to land a unique Career Development Framework for design organizations that actually does the job by Maria Marklund and Mai Lee Yap
- (1:50pm) Fruit break and mingle
- (2:20pm) Ethics as a driver of design innovation by Per Axbom
- (2:55pm) What’s DesignOps – How can it help? by Heidi Ettanen
- (3:30pm) Short coffee break
- (3:40pm) The Sustainable UX Playbook: Design for a sustainable future by Thorsten Jonas
- (4:45pm) Wrap-up of the day
List of Speakers
- Heidi Ettanen – Design Operations Lead, H&M
- Lina Bodestad – Senior UX Researcher, QESTIT
- Mai Lee Yap – UX Designer, HiQ Göteborg
- Maria Marklund – DesignOps Lead, Hogia
- Per Axbom – UX Designer, Dducator and Writer
- Pontus Wärnestål – Head of Pedagogy, Ambition Group
- Thorsten Jonas – Founder & Digital Sustainability Activist, SUX Network
- Victor Bergh Alvergren – UX Designer, Hogia
Ticket Categories
| Ticket Type / Per Person (SEK) | Standard |
In-Person (Apr 23)
|
2,495 |
| Online (Apr 23) | 995 |
Note:
- Ticket prices quoted exclude 25% VAT.
Register Now