UX Sweden 2025 (Online / Västra Götaland, Bohuslän, Sweden)

UX Sweden 2025, a conference exploring how design can truly change the world, will take place on November 20, 2025 at Hogia’s corporate headquarters in Stenungsund, just a 30-minute drive from central Gothenburg.

This one-day event brings together designers, product thinkers, and engineers who share a passion for user-centered innovation. The program covers everything from big-picture strategy to hands-on practice, exploring topics such as ethical frameworks and the transformative potential of AI-driven design. Attendees can expect cutting-edge insights, practical methods, and proven tools, all shared by leading professionals in the field.

For those unable to attend in person, a fully interactive virtual option will allow participants to join the conversation from anywhere in the world.

Program / Event Schedule

• 8:45am – Registration and breakfast
• 9:15am – Opening speech
• 9:30am – Designing AI-Powered Experiences: From Insight to Initiative by Pontus Wärnestål
• 10:40am – Coffee break and networking
• 11:00am – Workshop: From business goals to user goals by Victor Bergh Alvergren
• 11:45am – Lunch
• 12:45pm – Design Psychology: Creating better products through deeper user insight by Lina Bodestad
• 1:20pm – Case study: How to land a unique Career Development Framework for design organizations – that actually does the job by Maria Marklund and Mai Lee Yap
• 1:50pm – Fruit break and networking
• 2:20pm – Ethics as a driver of design innovation by Per Axbom
• 2:55pm – Let designers design – How DesignOps help you reach your true potential by Heidi Ettanen
• 3:30pm – Coffee break
• 3:40pm – The Sustainable UX Playbook: Design for a sustainable future by Thorsten Jonas
• 4:45pm – Closing

List of Speakers

• Heidi Ettanen – Design operations lead, H&M
• Lina Bodestad – Senior UX researcher, QESTIT
• Mai Lee Yap – UX designer, HiQ Göteborg
• Maria Marklund – DesignOps Lead, Hogia
• Per Axbom – UX designer, educator and writer
• Pontus Wärnestål – Head of Pedagogy, Ambition Group
• Thorsten Jonas – Founder & Digital Sustainability Activist, SUX Network
• Victor Bergh Alvergren – UX Designer, Hogia

Ticket Categories

Note:

• Ticket prices quoted exclude 25% VAT.

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